Privacy Policy

Last updated: June 29, 2026

Thank you for choosing to do business with LYNK Mortgage (the "Company", "we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our privacy policies, or about our practices with regards to your personal information, please contact us.

When you do business with us and visit our websites within the lynkmortgage.com domain, you trust us with your personal information and we take your privacy very seriously. In this privacy policy, we seek to explain to you what information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this privacy policy that you do not agree with, you must discontinue your use of this site and our services.

This privacy policy applies to all information collected through our websites (such as https://www.lynkmortgage.com and portal.lynkmortgage.com) and/or through the normal operation of our business (we refer to them collectively in this policy as the "Services"). Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when requesting information about our products and services, when applying for a loan, or when otherwise contacting us. This information may include your name, birth date, e-mail address, phone number, passwords, social security number, financial and credit history, assets that you own, business ventures you are contemplating, and other pieces of public or non-public information. The personal information that we collect depends on the context of your interactions with us, the choices you make, and the products and features you use.

Information automatically collected

We automatically collect certain information when you visit, use, or navigate our Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily used to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through the use of cookies and similar technologies.

How Do We Use Your Information?

We use the personal information collected via our Services for a variety of business purposes described below:

• To facilitate account creation and logon process. If you choose to create an account with us, we will collect certain information such as your e-mail address, password, and password hints for the purposes of establishing and maintaining your account.
• To send you marketing and promotional communications via phone, e-mail, and text. We and/or our third party marketing partners may use the personal information you provide for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing communications at any time.
• To send administrative information to you. We may use your personal information to send you product information and/or information about changes to our terms, conditions, and policies.
• To request feedback. We may use your information to request feedback and to contact you about your use of our Services.
• To deliver services to you. We may use your information to provide our services to you, including the evaluation of loan applications or scenarios you submit to us.
• To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
• For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.

Will Your Information Be Shared?

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill our business obligations to you. We do not sell your information to other companies for marketing purposes.

We may share data for the following reasons:

• Specific consent: We may share your data if you have specifically given us consent to do so.
• Legitimate Interests: We may share your data when it is reasonably necessary to achieve our legitimate business interests, such as in the evaluation and administration of loan requests.
• Legal Obligations: We may share your information when we are legally required to do so in order to comply with applicable laws, governmental requests, judicial proceedings, court orders, or legal processes, such as in response to a court order or a subpoena.
• Vital Interests: We may share your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

Additionally, we may need to share your personal information in the following types of situations:

• Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: credit bureaus (for the purpose of obtaining credit reports), appraisers (for the purpose of obtaining appraisals), title companies (for the purpose of closing loan transactions), attorneys, document preparation services, budget estimators, loan servicing companies, and other similar vendors involved in the loan fulfillment and administration process. Additional examples may include vendors involved in payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts. We may allow selected third parties to use tracking technology on the Services, which will enable them to collect data about how you interact with the Services over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent, or trade any of your information with third parties for their promotional purposes.
• Asset Transfers and Financing Initiatives. We may share or transfer your information in connection with, or during negotiations of, any sale of company assets or any company financing initiatives.
• Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Services. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.
• Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.

Do We Use Cookies or Other Tracking Technologies?

We use cookies and similar tracking technologies (such as web beacons and pixels) to collect and store information when you visit our websites. We use these technologies for essential site functionality, to analyze site traffic and usage, and to support our marketing and advertising. This includes third-party services such as Google Tag Manager and Google Analytics, and may include advertising partners that use cookies to measure and deliver advertising. Some of this activity may be considered a “sale” or “sharing” of personal information, or processing for “targeted advertising,” under certain U.S. state privacy laws, as described in the “Your U.S. State Privacy Rights” and “Your Privacy Choices” sections below. You can manage cookies through your browser settings, and you can opt out of certain analytics and advertising as described in “Your Privacy Choices.” If you choose to block these cookies, certain functions of our Services may be diminished.

How is Mobile Device Information and Consent Handled?

If you consent to receive communications from us on your mobile device, including SMS and/or text messages, we may not share your mobile information with third parties. Your consent to receive mobile communications may not be transferred by us to any third parties.

How Long Do We Keep Your Information?

We keep your information for as long as necessary to fulfill our business purposes. Certain government regulations may require us to retain information related to loan applications for an extended period of time.

How Do We Keep Your Information Safe?

We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process; however, please also remember that we cannot guarantee that the internet itself is secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

Do We Collect Information From Minors?

We do not knowingly collect data from or market to children under 18 years of age, and have no business reason for doing so. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us.

What Are Your Privacy Rights?

• Cookies and similar tracking technologies. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.
• Email marketing. You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of any accounts you have with us.
• Data retention and deletion. You may request that we delete personal information we have collected about you. Please note that we may decline a deletion request, in whole or in part, where an exception applies — for example, where we are required to retain the information to complete a transaction, comply with our legal obligations, or for certain regulatory reporting purposes related to loan applications, which may require retention for an extended period of time. Where an exception applies, we will retain only the information necessary for that purpose.

How May This Policy Be Changed?

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

Your U.S. State Privacy Rights

This section applies to residents of California and of other U.S. states that have enacted comprehensive consumer privacy laws (such as Colorado, Connecticut, Texas, Virginia, Oregon, and others), to the extent those laws apply to us and to the information at issue.

Financial information exemption. Much of the personal information we collect to evaluate, originate, and service loans is “nonpublic personal information” governed by the federal Gramm-Leach-Bliley Act (GLBA) and is therefore exempt from these state privacy laws. The rights described in this section generally apply to information that is not subject to the GLBA, such as information we collect from general website visitors and through online advertising and analytics technologies.

Categories of personal information we collect. Depending on your interactions with us, we may collect:

• Identifiers (such as name, email address, phone number, and IP address);
• Customer records and financial information (such as credit and financial history and assets);
• Commercial information (such as products or services inquired about);
• Internet or network activity (such as browsing activity and interactions with our Services);
• Geolocation data (general, derived from IP address);
• Sensitive personal information (such as a Social Security number and financial account information), which we use only to provide our products and services and for other purposes permitted by law, and not for inferring characteristics about you.

We collect this information from you directly, automatically through your use of the Services, and from third parties such as credit bureaus and service providers. We use it for the business purposes described in this policy, and we may disclose it to the categories of third parties described in the “Will Your Information Be Shared?” section above.

Your rights. Subject to the exemptions and exceptions in applicable law, you may have the right to:

• Know and access the personal information we have collected about you;
• Correct inaccurate personal information;
• Delete personal information, subject to legal and regulatory retention exceptions;
• Obtain a portable copy of your personal information;
• Opt out of the sale or sharing of personal information and of targeted advertising;
• Limit the use and disclosure of sensitive personal information;
• Not be discriminated against for exercising your rights.

Do Not Sell or Share / Targeted Advertising. We do not sell your personal information for money. However, our use of cookies and advertising technologies may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising under some state laws. You can opt out of this activity as described in the Your Privacy Choices section below, including through the Global Privacy Control (GPC) browser signal, which we honor as a valid opt-out request for the browser or device that sends it.

How to exercise your rights. To submit a request to know, access, correct, delete, or obtain a copy of your personal information, contact us using the information in the “How Can You Contact Us?” section below. We will respond within the timeframe required by applicable law (generally 45 days, subject to extension). We may need to verify your identity before fulfilling your request, and you may use an authorized agent to submit a request on your behalf with proper authorization. If we deny your request and you reside in a state that provides an appeal right, our response will explain how to appeal.

Your Privacy Choices

You can exercise choices about how your information is collected and used for analytics and advertising:

• Consent to analytics and advertising cookies. Where required by applicable law, we do not load analytics or advertising technologies — including Google tools such as Google Analytics and Google Tag Manager — unless you agree through our cookie consent banner where it is presented. If you decline, these technologies are not loaded. You can change a previous choice at any time by clearing this site’s cookies in your browser, which prompts the banner again on your next visit.
• Opt out of sale/sharing/targeted advertising. Where required by applicable law, we honor recognized browser-based opt-out preference signals, including the Global Privacy Control (GPC). You may also opt out of certain interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org), and you may opt out of Google Analytics using Google’s opt-out browser add-on (tools.google.com/dlpage/gaoptout).
• Cookies. Most web browsers let you remove or reject cookies through your browser settings. If you remove or reject cookies, certain features of our Services may be affected.
• Email and text messages. You can unsubscribe from marketing emails using the link in any such email, and you can stop marketing text messages at any time by replying “STOP.”

Global Privacy Control

Some browsers and extensions offer a Global Privacy Control (GPC) signal that communicates your choice to opt out of the sale or sharing of personal information. Where required by applicable law, we treat a GPC signal received from your browser or device as a valid request to opt out of the sale/sharing of personal information and of targeted advertising for that browser or device.

Notices for Certain Geographies

• Residents of the European Union. We do not do business in the European Union. If you are a resident of the European Union, you may not use this site or any of our Services.
• Residents of California. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to us in writing. In addition, California residents have the rights described in the Your U.S. State Privacy Rights section above under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

How Can You Contact Us?

If you have questions or comments about this policy, or wish to exercise any of the privacy rights described above, you may contact us at:

LYNK Mortgage
2301 Sugar Bush Road, Suite 310, Raleigh, NC 27612
Email: info@lynkmortgage.com
Phone: 407-476-2500